Beyond the Byline: Leveraging Events to Forge Community and Strengthen News

In a disrupted media landscape, building strong community ties is crucial for the resilience of both news organizations and the communities they serve. LOOKOUT, dedicated to the LGBTQ+ community, has made community-centric events a vital part of its strategy to move "Beyond the Byline."

Join this session, presented by Executive Director Jake Hylton, and delve into how to utilize events to foster a deep sense of community, enhance trust in journalism, and ultimately strengthen your ability to provide essential news and information. Attendees will gain practical insights and inspiration for designing and executing a diverse range of events that prioritize connection and engagement, learning how to measure their success in building a more resilient and connected audience that actively supports their news organization.

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Speaker

• A seasoned entrepreneur and accomplished leader, Jake Hylton brings a unique blend of business acumen and unwavering commitment to his role as Executive Director of LOOKOUT. His journey began at the age of ten, apprenticing under his mother in her restaurant consulting firm, where he gained invaluable experience in the world of small business. Jake's career has been marked by diverse pursuits, from managing and founding arts organizations to navigating the startup realm, where he ultimately established his own successful venture in residential housing. Driven by a profound dedication for Arizona's LGBTQ+ community, Jake spearheaded the launch of LOOKOUT as its Founding Executive Director. His leadership is fueled by a potent combination of entrepreneurial spirit, a deep-seated passion for social impact, and an unwavering commitment to excellence.