Building a Daily Audience Habit Through Games

How can news organizations give readers a reason to return every day? Join Wolf Games for a practical look at using branded games to support audience engagement and recurring visits. Through a short playable experience and a demonstration of our interactive entertainment hub Vault, we’ll explore how games can connect to a media partner’s content, what a pilot involves, and how to evaluate audience response. The session will cover editorial fit, implementation, and measurement, with time for live questions. Designed for audience, product, editorial, and business leaders exploring games as part of their audience strategy to improve retention and engagement.

What attendees will learn

• How to assess whether games fit their audience, brand, and editorial priorities.
• What to consider when planning a pilot, including placement, team responsibilities, and content review.
• How to select measures such as repeat play and return visits to evaluate the pilot.