Midway All Year Partnership Opportunities
Put your brand on journalism's futures floor, all year long.
Midway All Year extends ONA's Midway — journalism's futures lab — beyond the conference floor into a year-round program of curated content, programming and connection. This a trusted, neutral channel into the newsroom market: present all year, building credibility you can't manufacture, anchored by the in-person Midway at the annual conference. Whether you're a new venture or an established company, there's a place for you in the Midway All Year.
ALL YEAR
The concept
Midway All Year turns ONA's futures lab into a year-round engine. Newsrooms decide with focus and testing groups, learn through programming, discover tools and companies through the Industry Directory and ONA Weekly, and connect through the Career Center — each piece feeding the next. Programming and content draw the audience, and that audience is what gives the Directory, the newsletter and the Career Center their value. Curated guides, reviews and cohorts join the engine as the program grows. Email Hanaa Rifaey to discuss how you can join as a partner.
Midway All Year is rolling out in phases. The following offerings are in development. Tell us which ones interest you, and we'll bring you in early as they launch.
Technology Cohorts
Vendor-supported communities of practice for the newsrooms using a given tool.
ONA Toolkits
Curated "best tools for newsrooms" guides, with clearly-labeled sponsored listings.
Midway Tested
Honest first-look reviews of new journalism-tech tools, published to the blog.
Tool of the Month
A rotating featured-partner spotlight across the newsletter and the hub.
Ways to partner
Virtual Focus & Testing Groups
Put your product in front of working newsrooms.
- ONA recruits and hosts a virtual focus or testing group from our community of journalists
- Structured feedback on your product, messaging or roadmap — from the people it's built for
- We handle recruitment, scheduling and moderation; participants opt in
- An optional written summary of what we heard
Programming
Teach the community something useful.
- An ONA-hosted, co-developed one-hour webinar, promoted to our community through the newsletter, social channels and Slack community
- The recording lives on in the ONA Resource Library
- Webinar series packages, product demos and office hours available as options
Reach the Community
Get in front of 20,000+ journalism changemakers.
- A listing in ONA's year-round Industry Directory, with an enhanced-profile option
- Advertising in ONA Weekly, our newsletter to 20,000+ opt-in members
- Cross-links from Midway All Year content as it grows
Career Center
Reach talent and recruit.
- Job, fellowship and academic program posts from $199 for 30 days
- Premium posts with greater exposure ($399)
- Opt-in talent pipeline from the resume drop, with candidate consent
On trust: ONA's editorial picks and "best tools" guides stay independent and are never for sale. Sponsored placements are clearly labeled and sit alongside that editorial work — the same wall the Midway has always held between education and advertising. That separation is precisely what makes a placement here worth having.
Partner tiers
Start-Up
Accessible entry for early-stage ventures in their first two years.
- A year-round Industry Directory listing
- One sponsored webinar at the member rate
- Entry into the in-person Start-Up Alley at the next annual conference
Partner
Year-round presence across the program.
- Enhanced Industry Directory profile with demo video
- Two sponsored webinars or focus groups
- Featured Partner spotlight in the newsletter
- Five Career Center featured employer posts
- Discounted booth at the in-person Midway
Founding Partner
Lead a category, all year.
- Everything in Partner
- Premium placement and early access to new Midway All Year opportunities
- Category exclusivity and first right of refusal
- Priority placement at the in-person Midway
Built to fit: Tiers draw from the full menu and grow as Midway All Year rolls out — coming-soon offerings are added to annual partnerships as they launch. Founding Partners hold first right of refusal in their category. Pricing shown is illustrative, to calibrate against current Midway rates.
Why partner
The whole community, all year. Reach ONA's members and audience continuously — not just for three days on a conference floor, but every month.
A neutral, trusted convener. Showing up through ONA earns your brand credibility with newsrooms that you can't manufacture on your own.
Feedback from the field. Virtual focus and testing groups put your product, messaging or roadmap in front of working newsrooms — structured input from the people it's built for..
One relationship, many touchpoints. Content, programming, directory and recruiting in a single partnership — anchored by the in-person Midway.