Social Video Course Sponsorship Opportunities
Put your brand in front of the journalists building the future of social video.
ONA's Social Video for Journalists is a six-week, hands-on course taught by Pulitzer-, Emmy- and Murrow-winning practitioners — now running quarterly and sharpened each cycle as platforms and audience habits shift. Sponsoring it puts your tools, platform or brand directly in front of up to 48 high-intent journalists, cohort after cohort, deciding how — and with what — they'll make video.
IN THE FRAME
The course
Taught by Neeti Sansare Upadhye (ex–Washington Post), Rahim Jessani (Bottom Up Media), Joanie Tobin (Emmy winner, GBH), Chris Vazquez (Mother Jones, MediaWise), and Lauren Saks & Micah Gelman (co-founders, Local News International; ex–Washington Post). Each cohort works on a real video project with one-on-one instructor review, plus a private Slack community and an evergreen resource library of recordings, worksheets and recommended tools.
Learn more about the course. | Email Hanaa Rifaey to discuss sponsorship opportunities.
Why sponsor
A high-intent audience. These are working journalists actively choosing the gear, software and platforms they'll use and recommend to their newsrooms.
A recurring program, not a one-off. The course runs every quarter and evolves each cycle. Your brand can stay present across multiple cohorts as the social-video landscape shifts.
A credibility halo. Your brand sits alongside award-winning instructors from The Washington Post, GBH and LNI.
Mission alignment. You help ONA equip journalists to reach audiences where they are, strengthening journalism's capacity to serve democracy.
Sponsorship opportunities
Presenting Sponsor
Underwrite the entire course.
- Top billing: "Presented by [Brand]" across all course materials, every module and the resource library
- Logo and a 60-second brand moment in all six live sessions
- Inclusion in the sponsored Recommended Tools listing
- A block of scholarship seats credited to your brand
- Presence in the participant Slack and post-course recap
Module Sponsor
Underwrite a single 90-minute lesson.
- "This module sponsored by [Brand]" on the session you choose — e.g. Filming, Editing or Publishing
- Logo and a brief brand intro at the top of that module
- Natural fit to pair your category with its topic (gear → Filming, editing software → Editing)
- Listing in that module's recommended-tools resources
Recommended Tools
Wirecutter-style placement in the course toolkit.
- Your tool, product or service featured in the course's recommended-tools library
- Clearly and visibly marked Sponsored, separate from instructors' independent picks
- Short description, link and logo seen by every participant
- Stays live in the evergreen resource library after the course
Scholarship Sponsor
Open seats for journalists who couldn't otherwise attend.
- Fund seats for freelance, local, community and early-career journalists
- "Scholarships provided by [Brand]" recognition in course materials
- Receive recipients' contact information for direct follow-up — applicants consent to sharing when they apply
- Sold in blocks at tuition cost — the most direct way to support the mission
Annual packages: With a cohort every quarter, the annual rates above lock any brand tier into all four cohorts at roughly 20% below the per-cohort price — year-round presence as the program and the platforms evolve. Scholarship blocks are offered at cost in every cohort.
On editorial integrity: Sponsored placements are always clearly labeled and kept separate from the instructors' own independent recommendations. That separation is exactly what makes a placement here credible — and valuable to your brand.