Develop a Walking Tour Pilot for Your Newsroom in 60 Minutes

Let’s take your reporting for a walk! Learn about how to utilize walking tours as another medium for local journalism, stepping outside and taking a walk with the communities we serve.

The first half of the session will cover why local news organizations, niche publications and independent journalists should consider tours to grow revenue, audience, and journalistic impact.

In the second half of the session, attendees will brainstorm and plan a walking tour itinerary specific to their publication and community. We will discuss practical tips for operating tours, and how to assess if tours might be a good fit for your organization. Attendees will leave completing the first step towards a tour pilot.

This session draws from Cara Kuhlman’s RJI Fellowship project, A Tour Guide for Journalists, a free digital guide to help other journalists to launch their own tour pilot for local audiences.

About the Speaker

Cara Kuhlman is the founder and editor of Future Tides, an independent publication covering the Pacific Northwest maritime community launched in 2021.

Merging her maritime and media experience, Future Tides covers how people work, play and live on the region’s waterways to help the maritime community navigate what’s next. Future Tides walking tours help local residents discover Seattle’s maritime side and understand what’s happening on our modern waterfront.

A graduate of the University of Oregon, Cara previously worked at GeekWire and in the maritime industry. She is also director of digital strategy at KNKX Public Radio.